Hey Reader,

“But you’re a software company…”

That’s what Tim Grahl said to me over dinner the night before Craft + Commerce a couple years ago.

I had just walked him through everything we were about to announce from stage the next morning. Changing our name to Kit. Launching an App Store. Building recording studios for creators.

The first two made sense to him. But the studios didn’t.

Back in 2018, I pitched our team on physical locations for creators. I had a slide presentation and everything. My vision at the time was a coworking space with a genius bar where creators could get help with their tech stack. I also wanted a coffee shop and recording studios.

We talked about it for years, but it never came together.

Part of the reason is the company was still named ConvertKit, which didn’t fit a vision that size. The company also wasn’t at the right scale for it yet. The whole thing felt too big to start.

But two key things came together in 2024. We knew we were renaming the company to Kit and, as an umbrella name, it was big enough to hold the idea. I was also doubling down on content at the time and wanted to take the podcast seriously.

I knew I wanted to build a podcast studio for myself, but could the idea be bigger?

The decision itself happened at our company retreat in Mexico. Haley on our team had asked to be part of the real estate conversations because she loves design and property.

“Dude, are we doing this or what?” she asked me.

“Who’s going to do it?”

“I’m going to do it,” she said.

That was it. Haley ended up doing 95% of the work on Kit Studios Boise and I did maybe 5%. We got the keys 27 days before 300 creators arrived in town for the conference, and she built out five studios in that window. She told me later that she hated me for a solid month.

Tim saw the studios the next morning with everyone else. The name change and the App Store were big announcements, but the studios blew his mind in a way the other two hadn’t. Over the following 24 hours, more than 100 creators came through the space to record.

My vision was finally coming to life.

In April of 2025, we opened another location in Chicago.

And recently, we opened a third…

​Kit Studios NYC was over a year in the making. Six studios in the Flatiron district, plus a mastermind area and an immersive studio where you can set the backdrop to any scene you want. There’s also a bookcase that folds out into a stage for live podcasts.

I got to be there for the opening.

Standing in our own space in the city, I wrote something down:

“Dreams do come true.”

In October 2024, I emailed this list about opening a studio in New York and asked whether it was something you would use. A lot of you wrote back to say yes. And now it’s here.

Check out what one creator said just the other week after recording at Kit Studios NYC:

Hearing things like this makes me so happy.

So does making it all completely free for Kit customers. Whether you live in New York or you’re just passing through, we made this space for you. We’ll be hosting regular events and meetups there too, because we believe creating is so much better as a multiplayer game.

Tim was right. We are a software company. We just happen to think that removing barriers for creators is more important than staying in our lane.

The reason I share this story is to say…

Go back and revisit that dream you had 8 years ago. It might just be waiting for the right moment.

​

PODCAST

Forget Courses, Launch This In 2026 To Double Your Revenue

Layla Pomper grew ProcessDriven to a 20,000-person email list and a YouTube channel with 150,000 subscriber by teaching small teams to systemize.

Then the growth stopped. Around $600,000 a year, she hit a revenue ceiling. Layla joins me to talk about how she broke through it. Hear how she tripled her monthly income and turned ProcessDriven into a $1.5M business.

We cover:

• How to run sales calls that screen out the wrong buyers
• How to turn customer questions into content that sells
• When to move from courses back into services

​Watch or listen to episode »​

JOB

Kit is hiring: Senior Creator Growth Manager

We're looking for a trusted advisor to our highest-impact accounts, someone who helps creators grow their businesses by optimizing their email strategy and fully leveraging Kit while positively impacting retention and expansion.

You'd own a portfolio of 50 to 75 high-value creator accounts, each around $1M ARR, and implement strategic initiatives and tests that drive measurable business outcomes.

We need someone with 4+ years in a Customer Success, Account Management, or Creator Partnerships role who has data fluency and stays confident navigating ambiguity.

Is this you or someone you know?

​Apply for this role »​

Have a great week!

—Nathan

P.S.

If you haven't seen my episode with David Perell from last week on how to stand out as a writer in the age of AI, go watch it. It's quickly shot to one of our most popular episodes.