I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
How expert marketers get more subscribers
Hey there,
Thanks for all the feedback on the private newsletter about money, I was honestly really surprised how many of you were interested! I started writing it and hope to have it ready for sale in a couple weeks.
It's still up in the air, but I think there will be two ways to get access: a) buy it for a one time payment of $100, or b) refer five friends to this newsletter through the new referral program I'm launching with SparkLoop.
It's still early, but as always I'll keep building and experimenting in public.
FROM ART OF NEWSLETTERS
Ann Handley - How expert marketers get more subscribers
Ann Handley is the founder and Chief Content Officer for MarketingProfs, a marketing training and education company with more than 600,000 subscribers. She is a well-known public speaker, and has been writing a newsletter called Total Annarchy for the last three years.
Ann is also a Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Ann was named a top thought leader by Forbes and one of the seven people shaping modern marketing by IBM.
WHAT I'M READING
No millennials aren't poorer than previous generations
If you had a reaction to that headline, I'd totally recommend reading the article. As with any headline, it doesn't tell the whole story and there is some really interesting stuff in there. Like most things, there is nuance in analyzing the experience of a whole generation and this article does a good job of diving into all that.
WHAT'S NEW AT CONVERTKIT
Evergreen sequences, embedding video, and more
There is so much being built these days at ConvertKit that it can be hard to keep up! One recent feature that I'm excited about is the ability to hold subscribers in an evergreen sequence. Let's say you create a 1-time newsletter sequence with 8 emails, but then a few weeks later you realize you want to add one more email to that and wrap things up in a different way. All your subscribers who have finished that sequence will be there waiting for you to easily add on to it!
I also love the embed video feature. We've seen some amazing engagement when people can see the video directly in their email, its just one less click to get your content in front of them.
Read more about new features here »
Talk to you again next week,
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
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