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How often should you post? (simple formula)
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Hey Reader, You know that if you want to build a personal brand and connect with an audience, you need to create content. But how often should you post? Daily? Weekly? Monthly? What is the right cadence? Let’s simplify this with a basic formula. The first step is to set your minimum quality threshold. This means defining the least amount of quality you’re comfortable delivering in your content. There’s not a wrong answer. It really depends on your style and the type of brand you want to build. Consider the following examples:
Are you dedicated to including well-researched examples and thorough analysis in every piece? Or do you prefer to keep things simple and straightforward? Once you’ve determined your minimum quality threshold, the next step is to figure out how frequently you can hit that level of quality. Consistency is key when it comes to credibility and audience building. So pick a frequency you know you can maintain. In general, I recommend against posting less frequently than monthly—even if what you share is high quality. Infrequent posting can make it difficult to get traction and grow an audience. If people aren’t seeing your content regularly, it will be hard to capture and keep their attention. Another thing: Don’t be fooled by outliers. Yes, there are a handful of people who have found success with posting only a few times per year. But they are rare exceptions. Most people who post infrequently will struggle to get noticed. Sticking to a more regular posting schedule will help you grow your following more easily. If you find yourself feeling stuck on how often to post, you can also start with a cadence you feel like you can meet and let that determine the quality. Do the best you can in the time you have at the posting frequency you’ve chosen. The most important thing besides staying consistent is just starting. Pick a cadence that works for your life, routine, or amount of time you have available. Remember, you can always adjust as you go. PODCASTThe Best Way to Answer “So What Do You Do?”Do you stumble through your answer whenever someone asks, “What do you do?” You’ll learn:
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Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
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