I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
How often should you post? (simple formula)
|
Hey Reader, You know that if you want to build a personal brand and connect with an audience, you need to create content. But how often should you post? Daily? Weekly? Monthly? What is the right cadence? Let’s simplify this with a basic formula. The first step is to set your minimum quality threshold. This means defining the least amount of quality you’re comfortable delivering in your content. There’s not a wrong answer. It really depends on your style and the type of brand you want to build. Consider the following examples:
Are you dedicated to including well-researched examples and thorough analysis in every piece? Or do you prefer to keep things simple and straightforward? Once you’ve determined your minimum quality threshold, the next step is to figure out how frequently you can hit that level of quality. Consistency is key when it comes to credibility and audience building. So pick a frequency you know you can maintain. In general, I recommend against posting less frequently than monthly—even if what you share is high quality. Infrequent posting can make it difficult to get traction and grow an audience. If people aren’t seeing your content regularly, it will be hard to capture and keep their attention. Another thing: Don’t be fooled by outliers. Yes, there are a handful of people who have found success with posting only a few times per year. But they are rare exceptions. Most people who post infrequently will struggle to get noticed. Sticking to a more regular posting schedule will help you grow your following more easily. If you find yourself feeling stuck on how often to post, you can also start with a cadence you feel like you can meet and let that determine the quality. Do the best you can in the time you have at the posting frequency you’ve chosen. The most important thing besides staying consistent is just starting. Pick a cadence that works for your life, routine, or amount of time you have available. Remember, you can always adjust as you go. PODCASTThe Best Way to Answer “So What Do You Do?”Do you stumble through your answer whenever someone asks, “What do you do?” You’ll learn:
Watch or listen to episode » CASE STUDYUsing Kit automated emails to run a multi-seven-figure businessMany successful creators cite Dorie Clark as their inspiration for starting their business and for using Kit. Dorie uses Kit to sell her courses, making seven-figures while also running a sustainable business that doesn’t rely on scarcity or hustle culture. This is how she uses automated emails to build a long-term relationship with her audience that leads to meaningful sales and a business aligned with her values. KIT BLACK FRIDAY DEAL30% off Kit's Creator annual plan (limited time)Ready to turn your audience into a full-time business? Sign up for the Kit Creator Annual Plan and get:
It’s our best deal of the year. Offer ends Dec 3rd. Have a great week! —Nathan |
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, I was thinking about this story I remember Alex Hormozi shared on the My First Million podcast a few years ago. He said that Russell Brunson had given him some key advice that changed his career. Alex was running six successful gyms, sleeping on the gym floor, generating incredible returns on his marketing. But Russell told him: "You're in a level 2 opportunity with a level 10 skill set." Alex was applying world-class execution to a business model with limited upside. Russell...
Hey Reader, How quickly can you explain your business model? When a creator I was talking to recently spent several minutes trying to explain what their business does, I knew they were in trouble. They were trying to carve out an entirely new market category while simultaneously creating a completely custom delivery method. Two innovations at once. Not surprisingly, they were struggling to scale. They couldn't explain their offer clearly, potential customers were confused, and they felt...
Hey Reader, Imagine someone bought your business tomorrow. What's the first thing they would change? Maybe they'd raise prices. Or fire that team member who's been dragging things down. Would they automate the task you've been doing manually for years? Hire for the role you keep saying you'll fill eventually? When I ask creators this question, they usually know the answer immediately. They don't even need to think about it. The answer is already sitting there, waiting. You probably know what...