\n
\nDo you stumble through your answer whenever someone asks, “What do you do?”
This week, Clay Hebert shares a masterclass on crafting perfect intros.
You’ll learn:
\nWatch or listen to episode »
\n
\n
\nMany successful creators cite Dorie Clark as their inspiration for starting their business and for using Kit. Dorie uses Kit to sell her courses, making seven-figures while also running a sustainable business that doesn’t rely on scarcity or hustle culture.
\nThis is how she uses automated emails to build a long-term relationship with her audience that leads to meaningful sales and a business aligned with her values.
\n\n
Ready to turn your audience into a full-time business?
\nSign up for the Kit Creator Annual Plan and get:
\nIt’s our best deal of the year.
\nOffer ends Dec 3rd.
\n\n
\n
\nHave a great week!
\n—Nathan
\n\n","recentPosts":[{"id":8585110,"title":"Great essays: a missing piece of the web","slug":"great-essays-a-missing-piece-of-the-web","status":"published","readingTime":4,"campaignCompletedAt":"2025-04-01T16:02:19.000Z","publishedAt":"2025-04-01T16:02:19.000Z","orderByDate":"2025-04-01T16:02:19.000Z","timeAgo":"2 days","thumbnailUrl":"https://embed.filekitcdn.com/e/s8LEpZ84fibm35LvvDHueU/jzxeD2evivhvwwE6KUVHKp","thumbnailAlt":"","path":"posts/great-essays-a-missing-piece-of-the-web","url":"https://nathan.kit.com/posts/great-essays-a-missing-piece-of-the-web","isPaid":null,"introContent":"Hey Reader, Great essays are a missing part of the web. Thought leaders used to publish thoughtful written pieces more often, but I see fewer and fewer of them, and it makes me sad. Some of it has gone to YouTube in the form of video essays. Others are hidden away in private newsletter issues that aren’t shared publicly. But I want to make the case for why I think you—yes, you specifically—should write and publish more essays. Why you should write essays As you build your career, you end up...","campaignId":18880882,"publicationId":15440867,"metaDescription":""},{"id":8511945,"title":"Why I embrace being a delusional optimist","slug":"why-i-embrace-being-a-delusional-optimist","status":"published","readingTime":3,"campaignCompletedAt":"2025-03-25T18:34:41.000Z","publishedAt":"2025-03-25T18:34:41.000Z","orderByDate":"2025-03-25T18:34:41.000Z","timeAgo":"9 days","thumbnailUrl":"https://embed.filekitcdn.com/e/s8LEpZ84fibm35LvvDHueU/Ws1nqbJMd2ctdQBuAzaQr/email","thumbnailAlt":"Craft + Commerce 2025","path":"posts/why-i-embrace-being-a-delusional-optimist","url":"https://nathan.kit.com/posts/why-i-embrace-being-a-delusional-optimist","isPaid":null,"introContent":"Hey Reader, The other day someone called me a delusional optimist. I wasn’t sure if it was an insult or not—being called delusional usually is. But throw in optimist and I think the combination describes me well. It’s something I’ve come to recognize about myself over the years. I genuinely believe that almost anything is possible. You’ll have a hard time convincing me that something can’t be done. There’s a quote I love: “The reasonable man conforms to the world. The unreasonable man expects...","campaignId":18793310,"publicationId":15351397,"metaDescription":""},{"id":8460217,"title":"Entrepreneurship is a trauma response","slug":"entrepreneurship-is-a-trauma-response","status":"published","readingTime":4,"campaignCompletedAt":"2025-03-18T16:08:11.000Z","publishedAt":"2025-03-18T16:08:11.000Z","orderByDate":"2025-03-18T16:08:11.000Z","timeAgo":"16 days","thumbnailUrl":"https://embed.filekitcdn.com/e/s8LEpZ84fibm35LvvDHueU/2LRVcuSZBoB1SAFuSB2tp","thumbnailAlt":"","path":"posts/entrepreneurship-is-a-trauma-response","url":"https://nathan.kit.com/posts/entrepreneurship-is-a-trauma-response","isPaid":null,"introContent":"Hey Reader, Have you heard this before: “Entrepreneurship is a trauma response.” Someone referenced this Gabor Maté quote recently and it didn’t resonate with me—even though research shows that many successful entrepreneurs had a difficult childhood. Everyone around me smiled and nodded at the quote while I sat there confused. I always thought I got into entrepreneurship because I loved it. I love to make things, and building is part of who I am. But then the speaker, Jayson Gaignard,...","campaignId":18731411,"publicationId":15289071,"metaDescription":""}],"newsletter":{"formId":2188222,"productId":null,"productUrl":null,"featuredPostId":null,"subscribersOnly":false},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://nathan.kit.com/posts/how-often-should-you-post-simple-formula","creatorProfileName":"Nathan Barry","creatorProfileId":5132}
Hey Reader, You know that if you want to build a personal brand and connect with an audience, you need to create content. But how often should you post? Daily? Weekly? Monthly? What is the right cadence? Let’s simplify this with a basic formula. The first step is to set your minimum quality threshold. This means defining the least amount of quality you’re comfortable delivering in your content. There’s not a wrong answer. It really depends on your style and the type of brand you want to build. Consider the following examples:
Are you dedicated to including well-researched examples and thorough analysis in every piece? Or do you prefer to keep things simple and straightforward? Once you’ve determined your minimum quality threshold, the next step is to figure out how frequently you can hit that level of quality. Consistency is key when it comes to credibility and audience building. So pick a frequency you know you can maintain. In general, I recommend against posting less frequently than monthly—even if what you share is high quality. Infrequent posting can make it difficult to get traction and grow an audience. If people aren’t seeing your content regularly, it will be hard to capture and keep their attention. Another thing: Don’t be fooled by outliers. Yes, there are a handful of people who have found success with posting only a few times per year. But they are rare exceptions. Most people who post infrequently will struggle to get noticed. Sticking to a more regular posting schedule will help you grow your following more easily. If you find yourself feeling stuck on how often to post, you can also start with a cadence you feel like you can meet and let that determine the quality. Do the best you can in the time you have at the posting frequency you’ve chosen. The most important thing besides staying consistent is just starting. Pick a cadence that works for your life, routine, or amount of time you have available. Remember, you can always adjust as you go. PODCASTThe Best Way to Answer “So What Do You Do?”Do you stumble through your answer whenever someone asks, “What do you do?” You’ll learn:
Watch or listen to episode » CASE STUDYUsing Kit automated emails to run a multi-seven-figure businessMany successful creators cite Dorie Clark as their inspiration for starting their business and for using Kit. Dorie uses Kit to sell her courses, making seven-figures while also running a sustainable business that doesn’t rely on scarcity or hustle culture. This is how she uses automated emails to build a long-term relationship with her audience that leads to meaningful sales and a business aligned with her values. KIT BLACK FRIDAY DEAL30% off Kit's Creator annual plan (limited time)Ready to turn your audience into a full-time business? Sign up for the Kit Creator Annual Plan and get:
It’s our best deal of the year. Offer ends Dec 3rd. Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, Great essays are a missing part of the web. Thought leaders used to publish thoughtful written pieces more often, but I see fewer and fewer of them, and it makes me sad. Some of it has gone to YouTube in the form of video essays. Others are hidden away in private newsletter issues that aren’t shared publicly. But I want to make the case for why I think you—yes, you specifically—should write and publish more essays. Why you should write essays As you build your career, you end up...
Hey Reader, The other day someone called me a delusional optimist. I wasn’t sure if it was an insult or not—being called delusional usually is. But throw in optimist and I think the combination describes me well. It’s something I’ve come to recognize about myself over the years. I genuinely believe that almost anything is possible. You’ll have a hard time convincing me that something can’t be done. There’s a quote I love: “The reasonable man conforms to the world. The unreasonable man expects...
Hey Reader, Have you heard this before: “Entrepreneurship is a trauma response.” Someone referenced this Gabor Maté quote recently and it didn’t resonate with me—even though research shows that many successful entrepreneurs had a difficult childhood. Everyone around me smiled and nodded at the quote while I sat there confused. I always thought I got into entrepreneurship because I loved it. I love to make things, and building is part of who I am. But then the speaker, Jayson Gaignard,...