Hey Reader,

What happens when AI gets better at what you do?

You've probably heard people say, "AI won’t take your job, but someone who knows how to use AI will."

I actually think AI will take your job.

And mine too.

But more on that in a minute.

I mentioned a couple weeks ago that there are no more long careers. Careers used to last a lifetime. Now they might be more like 10 months.

So how do you make yourself valuable at work? More essential?

No matter what role you're in, you need to think about the outcomes your work creates.

For example, say you're a content creator at a company. The micro outcome might be, "Get this post published by 3pm." But that's just a task.

The real outcome is driving tens of thousands of potential customers to discover your company through social media. That's what actually matters to the business.

You have to move up a layer—go from thinking about rote tasks to thinking about what outcome you're creating.

Another example: we have a manager at Kit Studios who could focus on making the five creators in the studio happy each day. That's the immediate task.

But if she wants to make herself essential, she'll think bigger about greater initiatives and outcomes. The entire initiative is about brand building, and creating goodwill for the company, and growing the company.

Looking at it through that lens changes everything. Now she's thinking: How can we make sure the right people are here? How can we create such a good experience they tell their friends who then sign up for Kit?

If you want to keep your job when everything else gets automated, you need to think about outcomes:

• What is the outcome we're trying to create?
• Go up a layer from the task to the actual outcome
• Think about what the entire initiative is really about
• Focus on what actually matters to the business (not just your role)

Pick one project you're working on right now and ask yourself: what outcome is this really trying to create?

​

PODCAST

From Jail to $30M: How I Rebuilt My Life and Career

Ryan Beck went from a police raid at 18 to co-founding a $30M company.

In this episode, he shares how Pray.com became a platform reaching 10M people a month and what modern creators can learn from the systems churches have used for decades.

We cover:

• B2B + B2C flywheels that scale
• Building derivative content engines
• AI tools driving engagement

If you want to scale community, content, and revenue, there's a lot to learn from here.

​Watch or listen to episode »​

ARTICLE

The State Change Method: How to deliver engaging live lectures on Zoom

If you've ever taught online and watched people's eyes glaze over, this article by Wes Kao has a simple solution: create a "state change" every 3-5 minutes.

This could be breakout rooms, chat responses, or just having someone else talk for a bit.

The idea is that humans naturally tune out during long monologues, but we perk up when something shifts. She breaks down the psychology behind this and gives practical examples you can use right away.

​Read article »​

JOIN ME IN BOISE

Come on my podcast

I’ve got a couple slots for our next podcast recording event September 15th–16th.

Want to come to Boise to join me on my show?

You can also record some content at Kit Studios while you're here.

​Apply to be on the podcast »​

Have a great week!

—Nathan