I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Leveraging automation to get more sales
Hey Reader,
Happy Tuesday! This is probably the busiest I've been in years. I'm currently leading our growth team at ConvertKit while searching for a new VP of Growth or Chief Revenue Officer.
While a little stressful, we're getting great results with increasing our growth rate and driving churn to the lowest level ever.
Here's what I've got for you this week:
WHAT I'M READING
The Tiger: A True Story of Vengeance and Survival by John Vaillant
This is a beautifully written depiction of a real-life hunt for a human eating tiger in late 1990s Russia. The story is intense and Vaillant does a great job of taking you inside the mind of the tiger and building suspense. I love a good dramatic true story and this one does not disappoint.
FROM THE PODCAST
Brennan Dunn - Leveraging Automation To Get More Engagement and Sales
Brennan is a longtime friend who has been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers!
These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers.
This episode is a great primer for anyone who wants to level up their email automation.
NEW CONVERTKIT FEATURE
Subscriber Preferences
Your subscribers can now select the content they want to see from you. You can use this for frequency, interests, and more. For example if you write about design and marketing (as I used to) you can allow subscribers to choose which interests them more.
This is our #1 requested feature in ConvertKit!
SPONSORED
Find your Personal Monopoly
The internet unfairly rewards people who have a unique set of skills, experiences, and ideas. Unique gets amplified.
When that combination is so unique that it can’t be replicated, you create a Personal Monopoly. A combination that puts you at the center of a virtuous cycle of opportunities.
My entire career is a testament to the power of writing to create these opportunities.
David Perell has become the go-to guy for writing online, and has helped thousands of students create their own personal monopolies.
He’s created a free guide to help you uncover your strengths, clearly communicate your value, and start building your reputation online with a free lesson from his Write of Passage course.
Talk to you next week,
Nathan
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
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