|
Hey Reader, Imagine you live a relaxed life in South France, you only have to work 2 hours per week, and half a million dollars is automatically deposited into your bank account every year. Sounds like a dream, right? Well for Lars, it’s not a dream. It’s his life! And it didn’t happen because of random chance. He intentionally engineered it. Lars Tiger is a classically trained jazz pianist who lost his passion after a long music career making hit pop songs when it became increasingly difficult to generate a stable income. But then, he figured out the secret to getting unstuck as an artist and solving perfectionism once and for all. This one mindset shift led him to producing an astonishing 25,000 tracks. Tracks that produce a significant amount of money for him on autopilot. The whole story is fascinating, and I’m excited to share it with you, because Lars actually flew all the way out to Boise to join me on my podcast to tell it. He hasn’t ever done a podcast like this before, so it’s a really inspiring story if you’re a creator who struggles with perfectionism. Whether you’re an artist, musician, or any type of creator, you’ll be inspired with some great ideas for generating passive income. Here it is: I’m a firm believer that quantity leads to quality, and Lars is the perfect, living example of this. In our episode, he shares how a lot of creators see quantity and quality as being at odds. If your taste is high, it’s easy to believe that quality is what matters and quantity is something you only focus on if you don’t have taste. But Lars flips this idea on its head. He points out a few things about the idea of 100% perfect:
A lot of people know me as the CEO of Kit—a software company making $45M+/yr. But I launched my career and became known as a creator by writing 1,000 words a day, every single day. I did this for 600 days in a row. Not all of those words were perfect, but when you write 600,000 words, those imperfect words will have an impact, and people are going to notice. But they’re only going to notice if you share what you make as you go—if you publish the imperfect and perfect words alike. Ask yourself: What’s keeping me from creating more? From sharing more? From doing imperfect work? Is it perfectionism? Is it fear of judgement? What are some ways you can remove those barriers? For example, if fear of judgement is holding you back, what if you made an anonymous account and shared your work as a faceless creator for a while? You could always merge that work back into your actual name later on. If you want to If you want to do quality work, you need quantity, You need to put in the reps. Publish your work, get feedback, and iterate as you go. Quantity leads to quality. Watch or listen to the episode with Lars here » PODCASTHow Your Business Can Make $1,000,000 From Partnerships (in 60 Days)Have you noticed how creators like Alex Hormozi and Amy Porterfield seem to always make millions with every launch? Today, I’m joined by Laura Sprinkle, the founder & CEO of Rootabl—an effortless affiliate tracking platform that helps you grow revenue, automate payouts, and reward your biggest fans. Having been responsible for $44M in partner-generated revenue, she’s an expert in affiliate marketing and knows exactly what goes into these big launches. We discuss:
Watch or listen to episode » VIDEOFix Your Bottlenecks: The Secret to ProductivityIn this quick, 5-minute video, Tiago Forte shares a powerful framework that will transform your personal workflows and skyrocket your productivity. It’s all based on a revolutionary philosophy originally shared by Israeli physicist, Dr. Eliyahu Goldratt, in the 1980s: Every system has one bottleneck or constraint that limits its performance. Tiago shares 5 simple steps that will radically improve any outcome. TV SHOWBlack Doves (Netflix)I’m really enjoying this British spy thriller series which stars the always-fantastic Kiera Knightley. Helen Webb is a politician's wife who leads a double life as a spy for a clandestine organization known as the Black Doves. I like that the show has fun with itself while still embracing its serious side. It’s an interesting look at what happens when work, loyalty, and family collide. Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, There are opportunities hiding in your email list right now that you probably have no idea are even there. And that’s because while your audience may know you, at scale it’s difficult for you to know them. Until now. Last week was the biggest product week in Kit’s history. From the stage at Craft + Commerce, I announced a new Kit feature I’m really excited about called Subscriber Signals. It’s audience research done for you automatically. It was my favorite announcement but far...
Hey Reader, My worst business name ever was Unattended Media. The logic made sense to me at the time since I was building websites and software that ran automatically even when I wasn’t sitting in my desk chair. I laugh when I look back on it now, but the logo I made was actually an empty chair. The name meant freedom to me, but to a potential customer, their impression was that nobody worked there. Imagine a conference put on by “Unattended Media”. Kit used to be named “ConvertKit”, which...
Hey Reader, Have you noticed people seem to be outsourcing their thinking more lately? Clear writing used to be a good indicator of clear thinking. To produce clear writing, you had to go through an iterative process that involved reflection and refinement. Amazon famously required six-page memos before every meeting. They banned slide decks because they masked poorly thought-through ideas. The point of the memo was never the words on the page, but instead that rounds of thinking and...