Hey Reader, There are opportunities hiding in your email list right now that you probably have no idea are even there. And that’s because while your audience may know you, at scale it’s difficult for you to know them. Until now. Last week was the biggest product week in Kit’s history. From the stage at Craft + Commerce, I announced a new Kit feature I’m really excited about called Subscriber Signals. It’s audience research done for you automatically. It was my favorite announcement but far...

Hey Reader, My worst business name ever was Unattended Media. The logic made sense to me at the time since I was building websites and software that ran automatically even when I wasn’t sitting in my desk chair. I laugh when I look back on it now, but the logo I made was actually an empty chair. The name meant freedom to me, but to a potential customer, their impression was that nobody worked there. Imagine a conference put on by “Unattended Media”. Kit used to be named “ConvertKit”, which...

Hey Reader, Have you noticed people seem to be outsourcing their thinking more lately? Clear writing used to be a good indicator of clear thinking. To produce clear writing, you had to go through an iterative process that involved reflection and refinement. Amazon famously required six-page memos before every meeting. They banned slide decks because they masked poorly thought-through ideas. The point of the memo was never the words on the page, but instead that rounds of thinking and...