I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Single-Axis Fallacy
|
Hey Reader, Would you rather improve your fitness or spend time with family? This looks like a reasonable question, but it's actually a false dichotomy. The question assumes you have to choose between two things that aren't actually in opposition. You've heard of false dichotomies, but there's a subtler version of this trap that I call the Single-Axis Fallacy—where we accept that both options exist but wrongly assume that having more of one means less of the other. The reality is that fitness and family time can both be high priorities in your life. In fact, they can reinforce each other when you stop thinking about them as competing forces. The double-axis reality is much more empowering. Instead of putting two valuable things at opposite ends of a single line, you can map them on separate axes. Suddenly, you're not choosing between them—you're optimizing for both. This thinking trap shows up everywhere, especially in business decisions. In today's article, I'll show you how to spot it, escape it, and use this framework to unlock opportunities you didn't know existed:
PODCASTThe Flywheel Concept That Will Change Your BusinessIf you missed it last week, the latest episode of my podcast was a solo episode on how to make your business feel like a game again. I share how Creator Flywheels turn scattered tasks into self-sustaining systems—and how they helped me get better results with less effort. You’ll hear:
Watch or listen to episode » X POST"What it took for my team to make $100k"Dan Mall shared what it actually took for his group coaching business to hit $100k in revenue. He breaks down which channels drove revenue and which didn't, showing his newsletter as the primary source of sales. I always love when creators share detailed revenue breakdowns like this. Have a great week! —Nathan P.S. Here's the link again to read my new article: Single-Axis Fallacy » |
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, With Black Friday coming up this week, I thought I'd share a few tools we use at Kit or that I personally rely on. So if you're looking for some good gifts for the creator in your life, these are ones they'll actually use. 1. Elgato Prompter Before this prompters were clunky and required a separate iPad. Now for $299 you can get the ease of a teleprompter for all your content. I use it extensively for podcast intros and we have a ton of them in Kit Studios. My only complaint is...
Hey Reader, There's a pattern with creators who struggle to break through the million-dollar barrier. You often have a lot of things working, but you still feel stuck. Sometimes it’s your tactics, but more often than not, it has to do with your mindset. Recently, I recorded a podcast episode with Barrett Brooks where we talked about the 5 traps keeping you stuck below $1M. Barrett helped us build Kit in previous years as COO, and he now coaches some of the biggest names in the creator world....
Hey Reader, If you're raising kids right now, you know the world they're growing up in looks nothing like the one we did. The traditional school system was built to prepare kids to be good employees. Show up on time, follow instructions, do the work assigned to you. That made sense when companies needed people to execute tasks. But now, access to AI is like having access to employees. Your kids can prompt an AI to write code, design graphics, analyze data, or solve problems. They don't need...