Hey Reader,

When you hit a wall in your business, your first instinct is to ask what:

What strategy am I missing? What should I do differently?

Those are good questions. But there’s a shortcut.

Ask who:

• Who already has the relationship I need?
• Who has the audience I want to reach?
• Who could open the door I’ve been knocking on?

If just one of the right people started paying attention to you, it could make a huge difference in your business.

Maybe it’s a sponsor, evaluating whether your audience fits their ideal customer. Maybe it’s a dream client who’s been reading your work for months but just hasn’t seen you make an offer yet.

It could be an investor, a media contact, or a partner to build your next product with.

It would be great to meet someone like that, but where do you find them?

You might reasonably assume you have to go seek them out.

But what if they were already on your list?

What if instead of trying to find someone new, you looked at who already knows you? There’s a good chance the next person who can change the trajectory of your career is already subscribed to your email list. They’re just waiting for you to notice them.

So how do you find them? There are a number of things you can do that help:

• Survey your list
• Tag everyone who replies to your emails
• Skim the domains of new subscribers each week
• Ask new subscribers to reply and introduce themselves

Every one of these works—and is worth doing. The problem is they’re manual efforts and it’s easy to let the habit slip.

That’s why we built Subscriber Signals.

It looks at your whole list and shows you who each subscriber is. Their background, their job title, the size of their following.

Your highest-value people automatically rise to the top, sorted by reach.

As new subscribers join, Signals surfaces the ones you’ll want to know about, so you don’t miss anybody in a list of thousands.

You can filter to find the most influential people in a single city, or search bios for a specific kind of person. You can even set a watch list, so Kit will tell you the moment someone like a CEO joins your list.

This kind of data used to live inside enterprise tools that cost tens of thousands of dollars a year. It’s now included on the Kit Pro plan.

The first time I ran my own list through Signals, it flagged someone with 2.4 million LinkedIn followers.

I clicked in.

It was Gretchen Rubin—the bestselling author of The Happiness Project. (She now has 2.9 million LinkedIn followers, btw—hi Gretchen!)

I’d met her once, years earlier, on a group Zoom call, but we’d never spoken one on one. In a list of 50,000+ people, I never would have found her on my own.

So I sent her a note telling her I’d be in New York soon and asked if she wanted to grab lunch.

She said yes. She also told me she reads my newsletter.

Then she invited Susan Cain (the author of Quiet) to join us, and the three of us had lunch together.

That afternoon only happened because I found out Gretchen was on my list.

Everyone sees their audience as numbers. But when you look at them as people, everything changes.

Ready to find out who’s on your list? Join the waitlist here:

​Get access to Subscriber Signals »​

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PODCAST

How To Stand Out as a Writer in the Age of AI

This is one of my favorite episodes I've recorded.

David Perell has published something online every day for five years and taught thousands of people how to write. He hosts the How I Write podcast, where he's interviewed many of the top minds in the craft.

David has challenged how I think about communicating ideas more than almost anyone, and this conversation went even deeper. Here's what we get into:

• Whether writing still matters in the age of AI
• How to stand out in a crowded world
• 3 reasons you struggle to write

​Watch or listen to episode »​

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VIDEO

Creative Director tries Claude Design for a real product launch

Our Creative Director, Charli, made a fun video showing how she used Claude Design to create the motion graphics for my keynote at Craft + Commerce this year—where I introduced Subscriber Signals.

She walks through her whole process. You see our brand design system, her prompt, and how she used the tweaks panel to adjust the timing.

If you're a designer curious about where AI can fit into your work, you'll enjoy this behind the scenes look.

​Watch video »​

CARD GAME

Skull King

If you're looking for a fun card game to play with your kids or friends, this one is excellent.

Skull King is kind of like Hearts but with more people, better strategy, and betting. It’s simple enough that a 6 year old can play (and even win), but advanced enough every adult will have a great time.

​View game »​

Have a great week!

—Nathan