The Audience Shortcut: How one idea drove $228M in sales


Hey Reader,

I’m excited to share something I’ve been working on for over a year:

My new essay, The Audience Shortcut: How the Right People Paying Attention Changes Everything.

This is the core idea behind how I went from a string of failed startups to building a $45M/year company with no outside funding.

It’s not about going viral or gaining millions of followers. It’s about getting the right people to pay attention—and how that changes everything.

In this essay, I share the exact framework I used, the early turning points in my career, and stories of others who’ve used it to land dream jobs, launch businesses, and change their lives.

Click below to read it in full:

Read The Audience Shortcut essay »


video preview

PODCAST

How Jefferson Fisher Built 6M+ Followers In 40 Minutes a Day

Jefferson Fisher can capture attention in just three seconds. He went from 800 to 6 million followers in two years, building his personal brand using nothing but his phone.

We break down his hook that stops people mid-scroll, the daily 40-minute car-video habit that drives millions of views, and why shrinking attention spans work in your favor if you know how to use them.

In this episode:

  • His 3-part formula for going viral
  • The mindset shift behind his growth
  • How content transformed his law firm

Watch or listen to episode »

ARTICLE

Read my essay

Here’s the link to my essay again:

Read The Audience Shortcut essay »

Feel free to leave a comment.

Have a great week!

—Nathan

Nathan Barry

I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.

Read more from Nathan Barry
Dan Martell's Scaling Credo

Hey Reader, There are 50 things you do in a given week, but what are the 5 that actually matter? Most creators I know are drowning in their own to-do lists. They're posting on seven different platforms, running three different courses, testing five marketing channels, and wondering why nothing seems to gain real traction. The harsh reality is that 80% of what we do doesn't move the needle. We're busy being busy, but we're not building the business we actually want. The antidote to this chaos...

Nathan Barry Speaking at Craft + Commerce 2025

Hey Reader, Here's where we're headed: Soon, AI will write podcast scripts optimized to hook attention and deliver perfectly timed punchlines. AI voices will narrate them. AI avatars will perform them, A/B testing whether audiences prefer a 25-year-old woman, a 50-year-old man, or the podcasting baby. AI will cut the clips, write the titles, and push everything to every platform. And then AI bots will consume it all, share it, comment on it. We'll have content that’s: Created by AI Performed...

Hey Reader, Most creators I know are stuck because they're trying to figure out steps 2 through 47 before they take step 1. This hit me during a conversation I had with James Clear recently when he mentioned the ABZ Framework from Shaan Puri. It's so simple it almost feels too obvious, but that's exactly why it works. "You don't need to know your full ABCs—just your ABZ: A is where you are today (most people don’t have this). Then you need B: the next step to move you forward. Lastly, you...