I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
The biggest announcement in ConvertKit's history
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Hey Reader, Last week, I teased we had a huge announcement coming. On Thursday, I finally came clean: we’re setting a new direction for ConvertKit that includes:
...oh, and we’re wrapping all of this up in a new rebrand. ConvertKit is becoming KitConvertKit as a name focuses on the technical thing we help you do. But the brand we’ve built is really about:
Kit checks all those boxes and gives us a great starting point for building a new brand. It allows us to stay connected to our 11+ years of experience serving creators. Learn more at Kit.com. But we’re also doing something unique: Rather than hiding the process, we’re rebranding in public. In the coming months, we’re releasing an entire documentary series that takes you behind the scenes of our rebrand process. You’ll see the thought and decisions behind everything. Watch Episode 1 of the Rebranding in public documentary series now: But really it’s that we are building the operating system for creators who mean business. We do so much more than help creators convert. We help them connect, grow, launch, send, create, automate, and earn. It’s time to grow the brand to encompass all of that. Six months ago, we were lucky enough to acquire Kit.com for a great price (which unfortunately I can’t disclose). More recently, we bought Kit.co and all of their related assets. That gave us everything we needed to upgrade to this new brand. PollsAnother great new feature we added is Polls. You can now create polls directly from the email editor. Engage with subscribers and learn more to better segment your list & increase click through rate. Try it out by telling me what you think in this poll:
There’s so much fun stuff coming: Read the full announcement here » But there’s also one more big thing I want to talk about. Before I get to that, a quick note from our sponsor:
These features and a new brand have been on my dream list for so long. But there’s one more thing I’ve always wanted to do but never had the chance—until now… Kit StudiosWe launched podcast and video studio for all customers to use for free. This is a brand new podcast studio in downtown Boise, Idaho. It’s five studios all with a unique look. Three are set up for in-person podcast interviews, two are for recording courses or remote podcasts. Creating high-quality content is so hard—especially in a home studio. Now, creators can walk in and, with the press of a button, record high-quality footage for whatever they need. I knew Kit Studios was a novel idea, but I didn’t realize just how strong the reaction would be. Creators are saying they’d fly across the country to use this since it’s cheaper (including hotel, flights, etc) and higher quality than hiring their own film crew. What do you think?Let’s wrap this up with one more poll:
After you vote in the polls, hit reply to let me know what you think. I’m so excited to build Kit with you over the next decade! Have a great week! —Nathan |
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
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