I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
There and back again: the story of renaming ConvertKit
Hi Reader,
This week I'm really leaning into vulnerability and sharing a deeply personal story with you. I felt nervous hitting publish on this one!
FROM THE BLOG
There and back again: the story of renaming ConvertKit
One of our values at ConvertKit is Work in Public. That's why we share all our metrics, our journey, and lessons learned. That's an easy value to live out when everything is going well and you stack up win after win. It's a lot harder to work in public when that means sharing a major mistake.
It's taken me 2 years to be ready to talk about this particular mistake. I crashed hard on this one, and grew a ton and I'm finally ready to share all of that with you.
This is the story of the boldest move I've made in my business career and the hard lessons I learned on the way.
It's in three parts, the first third written in July 2018, the next a few months later in October 2018, and finally a conclusion written in July 2020. After you read it, you'll understand why.
Read the story of my biggest business mistake
I'd really love to hear your feedback on this one, hit reply and let me what you think—or drop a comment on my blog.
Since this is such a detailed post, I'll keep the newsletter light this week. See you next week!
-Nathan
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
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