Hey Reader, When someone read my 2024 review, and saw the ridiculously long list of things I'd accomplished throughout the year, they commented, "When do you sleep?" The truth is, while many of those things were my ideas and I played an active role in bringing them to life, for most of them, I actually didn't do any of the work. 100% of my ability to execute on the level that I do comes down to the team that I have. Haley on my team says I have higher output than normal humans. But a big part...
11 days ago • 4 min read
Hey Reader, Does your business model match the lifestyle you want? Most creators stumble into their business model rather than deliberately choosing one. They see what others are doing and think, "I'll do that too," without understanding if that approach aligns with their values and lifestyle goals. The truth is, there isn't one perfect business model—there's only the right one for you based on what you value and the constraints you're working within. But let's explore the main categories:...
18 days ago • 4 min read
Hey Reader, Great essays are a missing part of the web. Thought leaders used to publish thoughtful written pieces more often, but I see fewer and fewer of them, and it makes me sad. Some of it has gone to YouTube in the form of video essays. Others are hidden away in private newsletter issues that aren’t shared publicly. But I want to make the case for why I think you—yes, you specifically—should write and publish more essays. Why you should write essays As you build your career, you end up...
25 days ago • 4 min read
Hey Reader, The other day someone called me a delusional optimist. I wasn’t sure if it was an insult or not—being called delusional usually is. But throw in optimist and I think the combination describes me well. It’s something I’ve come to recognize about myself over the years. I genuinely believe that almost anything is possible. You’ll have a hard time convincing me that something can’t be done. There’s a quote I love: “The reasonable man conforms to the world. The unreasonable man expects...
about 1 month ago • 3 min read
Hey Reader, Have you heard this before: “Entrepreneurship is a trauma response.” Someone referenced this Gabor Maté quote recently and it didn’t resonate with me—even though research shows that many successful entrepreneurs had a difficult childhood. Everyone around me smiled and nodded at the quote while I sat there confused. I always thought I got into entrepreneurship because I loved it. I love to make things, and building is part of who I am. But then the speaker, Jayson Gaignard,...
about 1 month ago • 4 min read
Hey Reader, Do you find it hard to say no to new opportunities? Every day, you face a stream of requests, new ideas, and potential projects. If you’re not careful, you’ll say yes to all of them. But there’s a Warren Buffett quote I love: “The difference between successful people and really successful people is that really successful people say no to almost everything.” In the early days of Kit, we tried to serve everyone. Our product roadmap was filled with features to make every type of...
about 2 months ago • 2 min read
Hey Reader, Have you noticed how some creators seem to thrive while others struggle? I've spent years watching thousands of creators build businesses, and I've noticed some patterns. The most successful creators don’t just create more content—they master three specific skills that set them apart: 1. Capture and maintain attention The most valuable currency in the creator economy isn’t followers or subscribers—it’s attention. Platforms care about one thing above all else: can you hook...
about 2 months ago • 2 min read
Hey Reader, When building a creator business or startup, it's easy to pour all of your energy into work and neglect your wellbeing. Over the years, I've discovered the habits supporting my physical and mental health are just as crucial to my success as any business strategy. Here are five wellness practices that help me stay focused: 1. Workouts Workouts are non-negotiable on my calendar. In the past year, I've built a much stronger gym habit and I make sure to protect this time. One of my...
about 2 months ago • 4 min read
Hey Reader, Imagine you live a relaxed life in South France, you only have to work 2 hours per week, and half a million dollars is automatically deposited into your bank account every year. Sounds like a dream, right? Well for Lars, it’s not a dream. It’s his life! And it didn’t happen because of random chance. He intentionally engineered it. Lars Tiger is a classically trained jazz pianist who lost his passion after a long music career making hit pop songs when it became increasingly...
2 months ago • 3 min read