Hey Reader, Five years ago, I did a 44-mile backpacking trip in the Sawtooth Mountains. The trail climbed steep ridges, crossed rivers, and wound through endless valleys. It was incredible. In the middle of the trip, you could hike 20 miles in any direction and not get to a road. For three full days, we didn’t see a single other person. I remember stopping high up on one ridge and turning around. Looking back, I could see the peak we'd summited days earlier, the river we'd forded, and the...
10 days ago • 3 min read
Hey Reader, It's the holidays and at most companies, everyone gets the same thing. A gift card, a bonus, maybe some company swag. At Kit, we do something a little different. Your holiday gift scales with how long you've been here. Year one might be AirPods. By year ten and beyond, it's a $1,000 gift card or other custom gifts. The longer you stay, the more we invest in celebrating that you're still here. At Kit, we give team members birthday gifts and holiday gifts. And we've also celebrated...
17 days ago • 3 min read
Hey Reader, "You really can't spend too much time on mission and vision." I recently went on a four-day trip to Montana with a group of founders and entrepreneurs. We fished, sat around the fire, ate good food, and enjoyed taking things slower than we usually do. Throughout, we had some great conversations—one of which was around an idea that kept coming up. I want to share a few random takeaways and highlights from the trip. Not really a cohesive narrative, but just some ideas that stuck...
24 days ago • 3 min read
Hey Reader, With Black Friday coming up this week, I thought I'd share a few tools we use at Kit or that I personally rely on. So if you're looking for some good gifts for the creator in your life, these are ones they'll actually use. 1. Elgato Prompter Before this prompters were clunky and required a separate iPad. Now for $299 you can get the ease of a teleprompter for all your content. I use it extensively for podcast intros and we have a ton of them in Kit Studios. My only complaint is...
about 1 month ago • 2 min read
Hey Reader, There's a pattern with creators who struggle to break through the million-dollar barrier. You often have a lot of things working, but you still feel stuck. Sometimes it’s your tactics, but more often than not, it has to do with your mindset. Recently, I recorded a podcast episode with Barrett Brooks where we talked about the 5 traps keeping you stuck below $1M. Barrett helped us build Kit in previous years as COO, and he now coaches some of the biggest names in the creator world....
about 1 month ago • 3 min read
Hey Reader, If you're raising kids right now, you know the world they're growing up in looks nothing like the one we did. The traditional school system was built to prepare kids to be good employees. Show up on time, follow instructions, do the work assigned to you. That made sense when companies needed people to execute tasks. But now, access to AI is like having access to employees. Your kids can prompt an AI to write code, design graphics, analyze data, or solve problems. They don't need...
about 1 month ago • 3 min read
Hey Reader, Last week I talked about my wastebasket for ideas. The idea bin helps you manage the constant flow of new ideas without letting them derail your focus. But eventually, an idea sticks around long enough that you decide it's worth exploring. So what do you do next? Here's the framework I like to use: test, bet, systematize. 1. Test When you pull an idea out of the bin, you're not committing to it long term. You're designing an experiment to see if it's worth pursuing. A good test...
about 2 months ago • 4 min read
Hey Reader, In the early days of growing Kit, we were trying to figure out how to grow. Webinars, a blog, a podcast—we had seven or eight different marketing initiatives all at once. It was chaotic. We were constantly starting new things, never sure what was working, always chasing the next idea. That kind of chaos can look like productivity. You're trying things, staying busy, moving fast. But it's also exhausting—especially for your team. And it splits your attention across so many things...
about 2 months ago • 3 min read
Hey Reader, I was thinking about this story I remember Alex Hormozi shared on the My First Million podcast a few years ago. He said that Russell Brunson had given him some key advice that changed his career. Alex was running six successful gyms, sleeping on the gym floor, generating incredible returns on his marketing. But Russell told him: "You're in a level 2 opportunity with a level 10 skill set." Alex was applying world-class execution to a business model with limited upside. Russell...
2 months ago • 3 min read