Hey Reader, The other day someone called me a delusional optimist. I wasn’t sure if it was an insult or not—being called delusional usually is. But throw in optimist and I think the combination describes me well. It’s something I’ve come to recognize about myself over the years. I genuinely believe that almost anything is possible. You’ll have a hard time convincing me that something can’t be done. There’s a quote I love: “The reasonable man conforms to the world. The unreasonable man expects...
7 days ago • 3 min read
Hey Reader, Have you heard this before: “Entrepreneurship is a trauma response.” Someone referenced this Gabor Maté quote recently and it didn’t resonate with me—even though research shows that many successful entrepreneurs had a difficult childhood. Everyone around me smiled and nodded at the quote while I sat there confused. I always thought I got into entrepreneurship because I loved it. I love to make things, and building is part of who I am. But then the speaker, Jayson Gaignard,...
14 days ago • 4 min read
Hey Reader, Do you find it hard to say no to new opportunities? Every day, you face a stream of requests, new ideas, and potential projects. If you’re not careful, you’ll say yes to all of them. But there’s a Warren Buffett quote I love: “The difference between successful people and really successful people is that really successful people say no to almost everything.” In the early days of Kit, we tried to serve everyone. Our product roadmap was filled with features to make every type of...
21 days ago • 2 min read
Hey Reader, Have you noticed how some creators seem to thrive while others struggle? I've spent years watching thousands of creators build businesses, and I've noticed some patterns. The most successful creators don’t just create more content—they master three specific skills that set them apart: 1. Capture and maintain attention The most valuable currency in the creator economy isn’t followers or subscribers—it’s attention. Platforms care about one thing above all else: can you hook...
28 days ago • 2 min read
Hey Reader, When building a creator business or startup, it's easy to pour all of your energy into work and neglect your wellbeing. Over the years, I've discovered the habits supporting my physical and mental health are just as crucial to my success as any business strategy. Here are five wellness practices that help me stay focused: 1. Workouts Workouts are non-negotiable on my calendar. In the past year, I've built a much stronger gym habit and I make sure to protect this time. One of my...
about 1 month ago • 4 min read
Hey Reader, Imagine you live a relaxed life in South France, you only have to work 2 hours per week, and half a million dollars is automatically deposited into your bank account every year. Sounds like a dream, right? Well for Lars, it’s not a dream. It’s his life! And it didn’t happen because of random chance. He intentionally engineered it. Lars Tiger is a classically trained jazz pianist who lost his passion after a long music career making hit pop songs when it became increasingly...
about 1 month ago • 3 min read
Hey Reader, At our recent team retreat in Mexico, we did something we’ve never done before: Create Week. Create Week gave us space to explore new ideas, solve pressing problems, and innovate in ways that our usual day-to-day work doesn't allow. 14 teams focused on projects and experiments they wanted to bring to life within the Kit ecosystem. My team focused on two goals: Build apps for the Kit App Store using AI Creating tutorials to show others how to do it In just 10-15 hours of working...
about 2 months ago • 2 min read
Hey Reader, We don’t often like to think about it, but we have a finite number of interactions with everyone we care about. There will be a last time you see them. A last time they call. A last trip you take together. Just the other night I carried my 10 year old up to bed after he fell asleep on the couch and wondered, "is this the last time?" When you hear the word “wealth”, you might think of money. But not all wealth is monetary. When you consider the fact that you have a limited number...
about 2 months ago • 2 min read
Hey Reader, You’ve probably heard of an MVP (Minimum Viable Product): the simplest version of a product with just enough features to solve a problem, get feedback, and find market validation. But forget an MVP. You need an MVB. A Minimum Viable Brand. You have a lot of experience in your industry that you’ve built up over years, but you don’t have the public credibility and reputation to back it up. You know that a great way to establish yourself as an authority is to teach what you know,...
2 months ago • 4 min read