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Hey Reader, In the last 10 years, Kit has paid $9.8 million in profit sharing to our team. I wanted to share the full breakdown of how our compensation model works—and why we built it this way. A few things that might surprise you:
It's a bit too long to share in full here in the newsletter, but I hope you click through to read the breakdown on my blog. I think you'll find it interesting! PODCASTI Met 16 Of The World’s Smartest AuthorsJames Clear and I co-hosted a private mastermind in Nashville with 16 of the world's top nonfiction authors. In this episode, Haley and Chelsea from the Kit team join me to break down our favorite takeaways from the event. We get into the Instagram strategy large accounts use to reach new audiences, why top authors spend 80 hours prepping for their most important podcast appearances, and how to get into rooms above your level by curating the experience yourself. Watch or listen to episode » ARTICLE$9.8M Paid in Profit Sharing: How Kit’s Compensation Model WorksWhile most companies hope to return money to shareholders in a moonshot acquisition, we’ve created a unique model to help our team think like owners and find multiple paths to financial freedom. We want everyone at Kit to make decisions as if they’re spending their own money—because they are. See the breakdown of how our compensation model works: —Nathan P.S. I also shared Kit's Compensation Model as an X article. If you have a moment to leave a like or comment to help it reach more people, I'd really appreicate it! |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, My worst business name ever was Unattended Media. The logic made sense to me at the time since I was building websites and software that ran automatically even when I wasn’t sitting in my desk chair. I laugh when I look back on it now, but the logo I made was actually an empty chair. The name meant freedom to me, but to a potential customer, their impression was that nobody worked there. Imagine a conference put on by “Unattended Media”. Kit used to be named “ConvertKit”, which...
Hey Reader, Have you noticed people seem to be outsourcing their thinking more lately? Clear writing used to be a good indicator of clear thinking. To produce clear writing, you had to go through an iterative process that involved reflection and refinement. Amazon famously required six-page memos before every meeting. They banned slide decks because they masked poorly thought-through ideas. The point of the memo was never the words on the page, but instead that rounds of thinking and...
Hey Reader, Last week, a customer reached out to let us know they were pretty unhappy. Kit has over 100,000 active users who are quite happy with the platform, so this one stood out. When we pulled up their account and checked the numbers, we saw they were getting four times the results they'd had before switching to Kit. But they told us they felt sold, not served. What they said clearly spoke to their experience. I'm grateful they didn't cancel their account and move to a different...