Hey Reader, Last week I talked about my wastebasket for ideas. The idea bin helps you manage the constant flow of new ideas without letting them derail your focus. But eventually, an idea sticks around long enough that you decide it's worth exploring. So what do you do next? Here's the framework I like to use: test, bet, systematize. 1. Test When you pull an idea out of the bin, you're not committing to it long term. You're designing an experiment to see if it's worth pursuing. A good test...

Hey Reader, In the early days of growing Kit, we were trying to figure out how to grow. Webinars, a blog, a podcast—we had seven or eight different marketing initiatives all at once. It was chaotic. We were constantly starting new things, never sure what was working, always chasing the next idea. That kind of chaos can look like productivity. You're trying things, staying busy, moving fast. But it's also exhausting—especially for your team. And it splits your attention across so many things...

Hey Reader, I was thinking about this story I remember Alex Hormozi shared on the My First Million podcast a few years ago. He said that Russell Brunson had given him some key advice that changed his career. Alex was running six successful gyms, sleeping on the gym floor, generating incredible returns on his marketing. But Russell told him: "You're in a level 2 opportunity with a level 10 skill set." Alex was applying world-class execution to a business model with limited upside. Russell...