Hey Reader, I started my career as a designer, so when I had the opportunity to sit down and interview Bill Burnett and Dave Evans for my podcast, it felt like meeting legends. Dave was the product manager for the original Apple mouse and was a cofounder of Electronic Arts. Bill worked at Apple for seven years on the team that pioneered the modern laptop. Getting to talk with them was really special for me. They took everything they learned designing products and applied it to designing your...

Hey Reader, Years ago, I was walking along the Seattle waterfront feeling confused and sad. I'd just attended a design conference. The content was great, but I hadn't met anyone. I was too shy to introduce myself beyond small talk with whoever sat next to me. Ahead, I noticed some of the speakers walking together. People I looked up to. They looked like a group of close friends, laughing and joking. That was the circle I wanted to be part of. I picked up my pace so I could catch up. I got...

Hey Reader, Tell me if this resonates: You're working harder than ever, and your team is busy, but growth has slowed. The reason for this tends to come down to focus. As companies grow, they tend to start focusing too much internally instead of externally. Jason Lemkin, one of the top SaaS growth experts, noticed this pattern with founders. Whenever they don't know what to do next, he tells them to start with the basics: First: talk to your customers. Not surveys or data dashboards. Actual...