Hey Reader, I was thinking about this story I remember Alex Hormozi shared on the My First Million podcast a few years ago. He said that Russell Brunson had given him some key advice that changed his career. Alex was running six successful gyms, sleeping on the gym floor, generating incredible returns on his marketing. But Russell told him: "You're in a level 2 opportunity with a level 10 skill set." Alex was applying world-class execution to a business model with limited upside. Russell...

Hey Reader, How quickly can you explain your business model? When a creator I was talking to recently spent several minutes trying to explain what their business does, I knew they were in trouble. They were trying to carve out an entirely new market category while simultaneously creating a completely custom delivery method. Two innovations at once. Not surprisingly, they were struggling to scale. They couldn't explain their offer clearly, potential customers were confused, and they felt...

Hey Reader, Imagine someone bought your business tomorrow. What's the first thing they would change? Maybe they'd raise prices. Or fire that team member who's been dragging things down. Would they automate the task you've been doing manually for years? Hire for the role you keep saying you'll fill eventually? When I ask creators this question, they usually know the answer immediately. They don't even need to think about it. The answer is already sitting there, waiting. You probably know what...