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Hey Reader, I grew up in a family with six kids where there wasn’t a lot of money. Looking back, some years we lived on $25,000. We had everything that we needed, but it wasn’t until college that I went out to eat for the first time in my life. Money was always stressful. People like to say money doesn’t buy happiness, but a lack of money sure brings a lot of frustration. I vowed at a young age to make sure money wouldn’t be my primary problem. If I’m drowning, I can’t help other people. But once I’m on a lifeboat, I can help others. Now that I’m taken care of, and my opportunities are limitless, I can help other people. That’s what I love about having an audience: Teaching what you know is a form of giving without expecting anything in return—and it’s a great way to build an audience. What’s amazing is then having that audience can put you in a position to be able to give monetarily without expecting anything in return, too. Since 2018, my wife Hilary and I have been supporting Earth Mission, an incredible medical non-profit in Burma. If you don’t know, Burma is in a 50+ year civil war that has left the ethnic minority populations in the jungle in desperate need of health care. Two years ago, we raised over $85,000 to build a new facility at one of their clinics and the impact has been remarkable. I’ve never seen an organization where such a small budget provides life-changing care for so many people. This Christmas, we’re doing a matching fund to raise $50,000 for a new inpatient building. Hilary and I will match the first $25,000 raised. If you’re in a position to give, I’ll personally match your donation. It's fully tax deductible. We're also headed to Thailand right after Christmas to meet with the Earth Mission team in person. We’d really appreciate your support: PODCASTHow to Turn Your Passion Into a Creator Business ($1Million+)This week on the podcast, I’m on stage with Tiago Forte at the Second Brain Summit to discuss building and monetizing an audience. We talk about how to get started and:
Tiago and I also take some questions from the audience, so there’s definitely something in this episode for everyone. Watch or listen to episode » KIT CASE STUDYLaunching products that sell out in minutesSelf-proclaimed marketing geek Katelyn Bourgoin runs the popular “Why We Buy” newsletter and sells digital products to help people sell more by understanding the science of why people buy. “Before, almost all of my list growth came from my personal social media. So if I didn’t tweet, the list didn’t grow.
But now, because of the Creator Network, I have amazing opportunities to get discovered.” – Katelyn Bourgoin
Learn how she made $116,000 from digital products in six minutes and how switching to Kit added 50,000 new subscribers to her list on autopilot. EVENTCreator Holiday Party @ Kit Studios 🎄If you’re in Boise this week, we’re hosting a holiday party for creators at Kit Studios.
Hang out with the Kit team and meet other local creators at a holiday party with food, drinks, and fun. Share what worked for 2024 and your plans for 2025. You’re also welcome to record content in our studios that you can use going into the new year. Open to all creators (Kit customer or not), so feel free to bring a friend! Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, There are opportunities hiding in your email list right now that you probably have no idea are even there. And that’s because while your audience may know you, at scale it’s difficult for you to know them. Until now. Last week was the biggest product week in Kit’s history. From the stage at Craft + Commerce, I announced a new Kit feature I’m really excited about called Subscriber Signals. It’s audience research done for you automatically. It was my favorite announcement but far...
Hey Reader, My worst business name ever was Unattended Media. The logic made sense to me at the time since I was building websites and software that ran automatically even when I wasn’t sitting in my desk chair. I laugh when I look back on it now, but the logo I made was actually an empty chair. The name meant freedom to me, but to a potential customer, their impression was that nobody worked there. Imagine a conference put on by “Unattended Media”. Kit used to be named “ConvertKit”, which...
Hey Reader, Have you noticed people seem to be outsourcing their thinking more lately? Clear writing used to be a good indicator of clear thinking. To produce clear writing, you had to go through an iterative process that involved reflection and refinement. Amazon famously required six-page memos before every meeting. They banned slide decks because they masked poorly thought-through ideas. The point of the memo was never the words on the page, but instead that rounds of thinking and...