Hey Reader,
I've heard for a while that LinkedIn was a great place to grow your audience, but I didn't pay attention. That is until my friend Sahil Bloom pushed me to take a couple threads and post them to LinkedIn as carousels.
I started at 1,750 followers and after 3 carousels and 10 days I had over 11,000 followers. The engagement is also really good with hundreds of comments on each post.
But I don't really care about having followers on another social platform: I care about growing this newsletter where I have a direct relationship of my audience.
On Monday I made a dedicated landing page for LinkedIn (for cleaner reporting) in ConvertKit and added a few links on my profile. In 3 days that's driven 120 subscribers. That's really promising!
For now my plan is to post twice a week until I run out of threads to share. Then I'll decide what the next step is. Right now it looks like this will be a great source of new readers for my content.
I'm fascinated by the idea that with an audience you can buy something that would normally be completely unaffordable. What was a struggling football club is now thriving with a Netflix show, sold out matches, a dedicated fanbase, a good flow of sponsorship deals, and tons of exposure.
This is the same idea of what's happening at Cerro Gordo with the 1.5 million subscriber YouTube channel helping to fund an insanely expensive project.
Read the whole thread here »
You all know I'm a Taylor Swift fan, but this infographic is so funny regardless. Take out the re-recordings of Fearless and Red and you've got a perfect hockey stick growth pattern.
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Thanks for joining me today,
Nathan
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
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