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Hey Reader, One winter morning when I was twelve, I sat at the kitchen table eating cereal, staring out the window at the largest snowflakes I'd ever seen. Every other kid in Boise was sledding. I was homeschooled, which meant no snow days. My mom spoke up: "You know, Nathan, school doesn't have to take a set amount of time. The sooner you complete your work, the sooner you can go sledding." Two hours later I was on the hill. That morning I understood something I carried with me for years. I didn't have to wait. I could move as fast as I was willing to work. A few years later I applied the same thinking to finishing all my high school requirements by 15, teaching myself web design at 16, and launching my first business at 19. But it took me longer to apply that same mindset to money. For most of my early career, I assumed financial progress worked the way everyone said it did. Work hard and wait—for a raise, a promotion, or for your boss to recognize you. Progress happened on a predetermined schedule as long as you kept your head down and played by the rules. Then I came across Jason Fried arguing that making money is a skill you can get better at over time. You wouldn't sit down at a piano for the first time and expect to play a concerto. So why would you expect to build wealth without deliberately learning how? The traditional career mindset focuses on what you can earn. The skill-based mindset focuses on what you can learn. Dan Go, a personal trainer, lived this out when his client base dropped off during an economic downturn. He could have taken on more clients and dropped his rates to compete. But instead, he recognized he needed to learn how to market himself online and build an audience. This required a whole new set of skills, so he hired a mentor to coach him—the same way he coached his own clients on fitness. Once he learned online marketing, he never struggled for clients again. The traditional career mindset tells you to work harder within the same system. The skill-based mindset tells you to figure out what skill you're missing. Once you truly believe that making money is a skill, every career decision starts to look completely different. This concept is something I go deep on in my next book, The Ladders of Wealth, which publishes in October. I’m excited to share it with you. What money-making skill have you been putting off learning? PODCASTHow To Actually Become A Successful Creator In 2026Chase Reeves has been in the creator space since the early days. He and I met over a decade ago at World Domination Summit, and he's spent years building creative work across music, design, and now content creation across YouTube and Instagram. In this episode, we get into what it takes to build a sustainable creator business in 2026. We also spend time on something a bit deeper: What happens when you find yourself becoming known for something that isn't your deepest work? That question drives a conversation about developing taste and building something that's aligned with who you are. Watch or listen to episode » VLOGBehind the Scenes: Inside the World's Biggest Creator EventI was invited to speak at the 1 Billion Followers Summit in Dubai. It was a massive event, with thousands of creators, and ton of incredible speakers, including Mr. Beast. This was my first time visiting Dubai. It reminded me of Las Vegas, but fancier. I spoke on a 360º stage, which I'd never done before, and met so many creators I've known for years online but never had the chance to meet in person. I spent time with Marie Forleo, Chris Do, and Simon Squibb, and somehow ended the trip at an invitation-only penthouse gathering with Will Smith. Watch the vlog to see how it all went. Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, “You don’t own a jet, right?” That question was not directed at me. I was speaking at Main Street Summit recently, a conference for founders running $5 million to $50 million businesses, and I’d ended up in a group of people talking about airplanes. Three of us were pilots. A man walked up who everyone else seemed to know. Halfway through the conversation, one of the pilots turned and asked him about the jet. “No,” he said. “It annoys me how expensive it is, so I go back and forth...
Hey Reader, Have you noticed house parties aren’t really a thing anymore? We’re spending more time at home than we used to and a lot of us don’t have as many hobbies as we did even a few years ago. My theory is that COVID is to blame and we never fully recovered from it. People share posts about this all the time, so it’s clearly something a lot of us are feeling. And I think what a lot of people do is complain that things aren’t the same anymore and then go back to living their lives. But...
Hey Reader, Wouldn’t it be nice to have more hours in a day to grow your business? I often find myself wishing I had more hours, too. But I have to remind myself that working more only gets me so far. If I work extra hours at Kit this week, I might increase the company’s output by 0.01%. That’s not very much at all. Working extra hours is a way to be more productive, but productivity and leverage are not the same thing. A couple months ago, someone on my team asked me what the difference was...