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Hey Reader, I wrote recently about how meeting people in person changes everything. You can accelerate relationships more in a few days than you would in six months to a year of talking online. But not only is meeting in person great for memorable connections, it’s also invaluable for podcast recordings. Podcasts recorded in person perform so much better than podcasts recorded virtually. Ryan Holiday was telling me clips that are recorded in person perform 40–50% better than virtual recordings. The production quality can obviously be higher in person, but there’s also an energy you get when two people are in the same room that you don’t get otherwise. There’s zero latency, you have an increased ability to go off of each other’s micro expressions, and that translates into a whole different conversation. This is why, in my issue going behind the scenes of the busiest week of my career, I talked about the emphasis I placed on recording podcasts while I was in the same town as various podcast hosts. There’s this idea that speaking virtually is 70% as good as it is in person. But I think the percentage is lower. If we’re just talking about meetings, I will say once you’ve made at least one in-person connection with someone, virtual meetings with them are a lot better than if you’ve only ever spoken online. But there’s something about recording podcasts in the same room together. I feel it when I’m recording, and I think you feel it when you listen, too Obviously, it’s a significant challenge to coordinate all of the logistics required to record in person with people. It’s not something anyone can do as there are a lot of additional costs around travel, studio space, and more. To be clear: I think it’s better to record a podcast virtually than to record no podcast. The vast majority of episodes on my podcast are virtual. But whenever I have the opportunity, I like to record in person. It’s actually what’s inspired a dream of mine to open a recording studio in Boise. I could bring in guests to film with, but then we could also rent out the space whenever we’re not using it. Next time you’re at an event, mastermind, or conference, take the opportunity to record in person with people as much as possible! You’ll see it makes a difference.
PODCASTHappy Hustler - Creator Flywheels: Empowering and scaling your businessI had fun getting into the details of creator flywheels with Cary on his podcast. We dug into the 4 rules of flyhweels and some detail there, and also talked a bit about my journey as a SaaS founder. You can watch the episode here » ARTICLENo One’s Name Was Changed at Ellis IslandIt’s amazing how repeating something often enough eventually becomes what people believe. I know I’d heard the myth that names were changed at Ellis Island during the immigration process, but the misconception is largely unfounded. While name changes did happen, they were not a systematic or mandatory part of the immigration process at Ellis Island. It’s interesting to see this clearly debunked. BOOKThe Richest Man in BabylonThis is a timeless classic that offers practical financial advice in the form of parables set in ancient Babylon. It imparts valuable lessons on money management and wealth accumulation through easy to understand stories. Each story has a tangible takeaway on various financial topics like investing, saving, and debt. Whether you are new to financial planning or just looking to enhance your money management skills, this book is definitely worth exploring. Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, My friend Josh Kaufman has run his book business for decades without a single employee. He doesn’t even have a customer support team. Every copy of The Personal MBA and his other books sells through Amazon, Audible, or another retailer. So if a reader has a problem with their order, they just contact the store. When Josh came on my podcast, I asked him why he doesn’t add a course or a group program on top of his books. Because that could easily bring in an extra $100,000 to...
Hey Reader, “You don’t own a jet, right?” That question was not directed at me. I was speaking at Main Street Summit recently, a conference for founders running $5 million to $50 million businesses, and I’d ended up in a group of people talking about airplanes. Three of us were pilots. A man walked up who everyone else seemed to know. Halfway through the conversation, one of the pilots turned and asked him about the jet. “No,” he said. “It annoys me how expensive it is, so I go back and forth...
Hey Reader, Have you noticed house parties aren’t really a thing anymore? We’re spending more time at home than we used to and a lot of us don’t have as many hobbies as we did even a few years ago. My theory is that COVID is to blame and we never fully recovered from it. People share posts about this all the time, so it’s clearly something a lot of us are feeling. And I think what a lot of people do is complain that things aren’t the same anymore and then go back to living their lives. But...