I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Should you record in person or virtually?
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Hey Reader, I wrote recently about how meeting people in person changes everything. You can accelerate relationships more in a few days than you would in six months to a year of talking online. But not only is meeting in person great for memorable connections, it’s also invaluable for podcast recordings. Podcasts recorded in person perform so much better than podcasts recorded virtually. Ryan Holiday was telling me clips that are recorded in person perform 40–50% better than virtual recordings. The production quality can obviously be higher in person, but there’s also an energy you get when two people are in the same room that you don’t get otherwise. There’s zero latency, you have an increased ability to go off of each other’s micro expressions, and that translates into a whole different conversation. This is why, in my issue going behind the scenes of the busiest week of my career, I talked about the emphasis I placed on recording podcasts while I was in the same town as various podcast hosts. There’s this idea that speaking virtually is 70% as good as it is in person. But I think the percentage is lower. If we’re just talking about meetings, I will say once you’ve made at least one in-person connection with someone, virtual meetings with them are a lot better than if you’ve only ever spoken online. But there’s something about recording podcasts in the same room together. I feel it when I’m recording, and I think you feel it when you listen, too Obviously, it’s a significant challenge to coordinate all of the logistics required to record in person with people. It’s not something anyone can do as there are a lot of additional costs around travel, studio space, and more. To be clear: I think it’s better to record a podcast virtually than to record no podcast. The vast majority of episodes on my podcast are virtual. But whenever I have the opportunity, I like to record in person. It’s actually what’s inspired a dream of mine to open a recording studio in Boise. I could bring in guests to film with, but then we could also rent out the space whenever we’re not using it. Next time you’re at an event, mastermind, or conference, take the opportunity to record in person with people as much as possible! You’ll see it makes a difference.
PODCASTHappy Hustler - Creator Flywheels: Empowering and scaling your businessI had fun getting into the details of creator flywheels with Cary on his podcast. We dug into the 4 rules of flyhweels and some detail there, and also talked a bit about my journey as a SaaS founder. You can watch the episode here » ARTICLENo One’s Name Was Changed at Ellis IslandIt’s amazing how repeating something often enough eventually becomes what people believe. I know I’d heard the myth that names were changed at Ellis Island during the immigration process, but the misconception is largely unfounded. While name changes did happen, they were not a systematic or mandatory part of the immigration process at Ellis Island. It’s interesting to see this clearly debunked. BOOKThe Richest Man in BabylonThis is a timeless classic that offers practical financial advice in the form of parables set in ancient Babylon. It imparts valuable lessons on money management and wealth accumulation through easy to understand stories. Each story has a tangible takeaway on various financial topics like investing, saving, and debt. Whether you are new to financial planning or just looking to enhance your money management skills, this book is definitely worth exploring. Have a great week! —Nathan |
Nathan Barry
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, If I could solve only one thing in my business, that would have the biggest impact, what would that be? This is the question every great entrepreneur obsesses over. Rather than trying to do everything at once, you look for the bottleneck and focus on solving that. There’s a book called The Goal by an Israeli physicist named Eliyahu Goldratt. It’s a 1984 business novel that business systems nerds love. However if you’re not a business systems nerd you probably… won’t love it. It’s...
Hey Reader, Have you ever spent money on something and immediately felt guilty afterward? Will Guidara spends his money foolishly on purpose. And he thinks you should too. He once bought an entire barrel of whiskey and put it in his basement. He also put a skee-ball machine in the office. Is he going to get a monetary return on either of these things? No. But that’s kind of the point. He calls it the 95/5 rule: Manage your money and time like a maniac 95% of the time (no expense is too...
Hey Reader, Have you ever spent a whole day on something almost nobody saw? It's painful when the whole reason you worked hard was because you wanted to reach people. If you teach a workshop in person, you reach the 20 people in that room. But if you record that same workshop once, you can keep teaching for years on autopilot. This is the concept of leverage, and it's something I talk about in my upcoming book, The Ladders of Wealth (you can pre-order it now). A lot of people will look back...