The credibility gap

Hey Reader,

I just published a new essay called The Audience Shortcut that explores how the right people paying attention changes everything. But there's something I see holding back most skilled professionals from building an audience.

It's what I call the credibility gap.

You know that feeling when someone asks what you do, and you stumble through an explanation? Or when you want to create content but worry people will think, "Who are you to talk about this?"

That's the credibility gap in action.

Here's the thing: you have the expertise. You've been solving problems, building things, managing teams, or mastering your craft for years. You have real stories, hard-earned lessons, and insights that could genuinely help people.

But you don't have authority. The name recognition. The credibility that comes from being known for your expertise.

Maybe you think, "I'm not the leading expert in my field, so why would anyone listen to me?" Or "There are already so many people talking about this stuff."

The breakthrough is realizing that you don't need to be the world's leading expert to be valuable online. You just need to be ahead of someone else and willing to share what you've learned.

That client who wanted 47 revisions to their logo? → That's a story worth telling.
The code that broke production at 2 AM? → A valuable lesson you can share.
The hiring mistake that cost you 3 months? → An insight someone else needs.

Your day-to-day challenges are someone else's unsolved problems.

My friend Nick Huber figured this out better than anyone, and I'm actually doing something exciting with him soon that I'll tell you about in a moment.

Nick had years of experience in the storage business. He knew how to evaluate deals, manage properties, work with contractors, and build operations. But he wasn't just posting generic business advice or motivational quotes.

Instead, he shared his actual deals. Real P&Ls. The ugly truth about what didn't work alongside the wins. He turned his specific expertise into compelling content that attracted exactly the right audience.

That strategic approach to personal branding is what helped him build a following that now drives deal flow for his $150M+ real estate portfolio.

But here's what's interesting about Nick's success: he didn't stumble into it. He was incredibly intentional about which platforms to use, how often to post, what kind of content to create, and how to turn his audience into actual business opportunities.

The gap isn't your expertise—it's knowing how to communicate that expertise effectively online.

Most skilled professionals either:

Never start sharing because they don't feel qualified enough
Try to share but use generic advice that sounds like everyone else
Build some following but don't know how to turn it into business results

The solution isn't to become a better expert. It's to become a better communicator of your existing expertise.

That's exactly what Nick and I want to show you in our upcoming workshop…

Workshop: How to Build a Personal Brand

Join me and Nick Huber on July 16th from 3:00-4:00 PM EST for a workshop on how to build a personal brand that drives real business results.

We'll break down how to:

Choose the right platforms for your expertise
Turn your audience into customers without being pushy
Build the systems and teams that let you scale your message
Transform your real-world experience into compelling content
Package your knowledge in ways people actually want to consume
And more...

We'll also answer your specific questions live. Everyone who registers gets the recording afterward.

You won't want to miss this.

PODCAST

Stop setting goals! Do this instead

Neuroscientist and creator Anne-Laure Le Cunff reveals how applying scientific thinking to creative projects keeps growth steady and calm.

We dig into her journey from PhD lab to a $250k business, the small experiments behind her book Tiny Experiments, and why ditching rigid goals protects mental health.

You’ll hear us break down:

Turning neuroscience insights into creative breakthroughs
Using tiny experiments to fuel sustainable progress
Building clear, calm workflows that last

Watch or listen to episode »

KIT FEATURE

Test email content to drive higher click-through rates

You've optimized your subject lines for opens—now, you can optimize your content for clicks. With A/B content testing on Kit's Creator Pro Plan, you have a whole new set of experiments to run:

Test two completely different email templates with the same content
Test call-to-action placements: At the top of the email vs. bottom of the email
Test call-to-action designs: buttons vs. in-line link
Test different content styles: long form storytelling vs. short concise promotion

See what drives results for your subscribers with A/B content testing.

Learn more about how it works in this support article.

Don't have an account yet?