Hey Reader, We don’t often like to think about it, but we have a finite number of interactions with everyone we care about. There will be a last time you see them. A last time they call. A last trip you take together. Just the other night I carried my 10 year old up to bed after he fell asleep on the couch and wondered, "is this the last time?" When you hear the word “wealth”, you might think of money. But not all wealth is monetary. When you consider the fact that you have a limited number...

Hey Reader, You’ve probably heard of an MVP (Minimum Viable Product): the simplest version of a product with just enough features to solve a problem, get feedback, and find market validation. But forget an MVP. You need an MVB. A Minimum Viable Brand. You have a lot of experience in your industry that you’ve built up over years, but you don’t have the public credibility and reputation to back it up. You know that a great way to establish yourself as an authority is to teach what you know,...

Hey Reader, Happy New Year! I hope your holidays were restful and recharging. AI was a big topic last year, and it will continue to be a big topic in 2025. Especially for creators. One of the most obvious places to use AI is with writing. But as I’m sure you’ve noticed, AI-generated writing typically isn’t ready to use out of the box. That’s because there’s one important piece missing: You need great training material With many LLMs, like Google’s NotebookLM, you can upload a reference...