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Hey Reader, At our recent team retreat in Mexico, we did something we’ve never done before: Create Week. Create Week gave us space to explore new ideas, solve pressing problems, and innovate in ways that our usual day-to-day work doesn't allow. 14 teams focused on projects and experiments they wanted to bring to life within the Kit ecosystem. My team focused on two goals:
In just 10-15 hours of working time one of our team members built a tag manager and another built an agency dashboard for Kit creators who manage multiple accounts. Then we made a video of our presentation to showcase our journey (it's a fun video, you should watch it here). Then we made tutorials documenting the entire process so you can build your own apps: Learn to Develop Kit Apps with AI These are just a few basic examples, but so much is possible now for anyone. That’s why our team at Create Week put together some educational videos on how to develop Kit apps using AI. Something else that’s cool… Nat Eliason actually loved the videos so much, he told me he’s including them as a module inside his Build Your Own Apps with AI course. It’s a really exciting time to be a creator. The limitations have never been lower, and all you really need is a good idea. We believe the platform you choose to run your business should be extensible and not a walled garden. It should power your ideas, not limit them. Kit is the operating system for your creator business because it does just that. PODCASTHow to Build a $100,000 Personal Brand (In Just 90 Days)Today, Darrell Vesterfelt is back on the show to explore why personal brand might be the most overlooked asset for early-stage founders. For instance, founder-led marketing is an amazing way to recruit talent. We talk about a lot, but a few highlights of things we cover are:
Watch or listen to episode » KIT FEATUREKit Studio Chicago - Coming March 2025Do you ever feel like you put so much time into creating valuable content, but the production quality doesn’t match? I believe creators shouldn't have to choose between great content and professional production. That’s why we created Kit Studios and made it completely free for customers. Studio-quality content shouldn't require a studio-sized budget. Now it doesn't: Kit Studios Chicago is here. As a paying Kit customer, you will be able to:
…without spending a dollar on studio time. Stay tuned for more on this front! VIDEOAlex Hormozi Reveals His $100M Writing SystemFrom David Perell (view his 14 interview highlights here): Alex Hormozi’s business advice has taken the world by storm. He’s published two books and has more than 9,000,000 followers on the Internet.
This is the first interview he’s ever done all about his writing process.
Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, One winter morning when I was twelve, I sat at the kitchen table eating cereal, staring out the window at the largest snowflakes I'd ever seen. Every other kid in Boise was sledding. I was homeschooled, which meant no snow days. My mom spoke up: "You know, Nathan, school doesn't have to take a set amount of time. The sooner you complete your work, the sooner you can go sledding." Two hours later I was on the hill. That morning I understood something I carried with me for years. I...
Hey Reader, A lot of the rules we built our work habits around made sense before AI. Some of them held up for decades. Right now, in early 2026, I think it's worth asking which ones still do. Here are five things I think are worth throwing out: 1. Detailed mid-level planning Knowing where you're going is still important. But the master plan that used to live between the destination and the work itself is mostly just a way to delay starting. Before, mapping out how all the systems connect just...
Hey Reader, If I say something dumb, I'm probably still replaying it in my head 11 years later. Just me? It’s an exhausting feeling. You're not really solving anything, you're just reliving the moment over and over. And when you're building a business, there's always something new to add to the pile. After a while, it gets hard to tell which things actually need your attention and which ones you've just been dragging around. Start by writing everything down. When a worry stays in your head,...