Hey Reader, At our recent team retreat in Mexico, we did something we’ve never done before: Create Week. Create Week gave us space to explore new ideas, solve pressing problems, and innovate in ways that our usual day-to-day work doesn't allow. 14 teams focused on projects and experiments they wanted to bring to life within the Kit ecosystem. My team focused on two goals:
In just 10-15 hours of working time one of our team members built a tag manager and another built an agency dashboard for Kit creators who manage multiple accounts. Then we made a video of our presentation to showcase our journey (it's a fun video, you should watch it here). Then we made tutorials documenting the entire process so you can build your own apps: Learn to Develop Kit Apps with AI These are just a few basic examples, but so much is possible now for anyone. That’s why our team at Create Week put together some educational videos on how to develop Kit apps using AI. Something else that’s cool… Nat Eliason actually loved the videos so much, he told me he’s including them as a module inside his Build Your Own Apps with AI course. It’s a really exciting time to be a creator. The limitations have never been lower, and all you really need is a good idea. We believe the platform you choose to run your business should be extensible and not a walled garden. It should power your ideas, not limit them. Kit is the operating system for your creator business because it does just that. PODCASTHow to Build a $100,000 Personal Brand (In Just 90 Days)Today, Darrell Vesterfelt is back on the show to explore why personal brand might be the most overlooked asset for early-stage founders. For instance, founder-led marketing is an amazing way to recruit talent. We talk about a lot, but a few highlights of things we cover are:
Watch or listen to episode » KIT FEATUREKit Studio Chicago - Coming March 2025Do you ever feel like you put so much time into creating valuable content, but the production quality doesn’t match? I believe creators shouldn't have to choose between great content and professional production. That’s why we created Kit Studios and made it completely free for customers. Studio-quality content shouldn't require a studio-sized budget. Now it doesn't: Kit Studios Chicago is here. As a paying Kit customer, you will be able to:
…without spending a dollar on studio time. Stay tuned for more on this front! VIDEOAlex Hormozi Reveals His $100M Writing SystemFrom David Perell (view his 14 interview highlights here): Alex Hormozi’s business advice has taken the world by storm. He’s published two books and has more than 9,000,000 followers on the Internet.
This is the first interview he’s ever done all about his writing process.
Have a great week! —Nathan |
I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.
Hey Reader, I just published a new essay called The Audience Shortcut that explores how the right people paying attention changes everything. But there's something I see holding back most skilled professionals from building an audience. It's what I call the credibility gap. You know that feeling when someone asks what you do, and you stumble through an explanation? Or when you want to create content but worry people will think, "Who are you to talk about this?" That's the credibility gap in...
Hey Reader, I’m excited to share something I’ve been working on for over a year: My new essay, The Audience Shortcut: How the Right People Paying Attention Changes Everything. This is the core idea behind how I went from a string of failed startups to building a $45M/year company with no outside funding. It’s not about going viral or gaining millions of followers. It’s about getting the right people to pay attention—and how that changes everything. In this essay, I share the exact framework I...
Hey Reader, There are 50 things you do in a given week, but what are the 5 that actually matter? Most creators I know are drowning in their own to-do lists. They're posting on seven different platforms, running three different courses, testing five marketing channels, and wondering why nothing seems to gain real traction. The harsh reality is that 80% of what we do doesn't move the needle. We're busy being busy, but we're not building the business we actually want. The antidote to this chaos...