Drowning in busywork


Hey Reader,

We’re putting the finishing touches on the Creator Flywheels overview video, and I’m looking forward to sharing the page with you next week that has all of the details.

I’ve had a number of people reach out excited to learn more about the program as well as with some interesting questions!

I can already tell, we’re going to have some lively discussions in the community, and I’m looking forward to our coaching calls.

The beautiful thing about flywheels is they are systems that run in your business to help you generate more results with less effort.

But instead of things getting easier over time, you may have found they’ve gotten harder, and you don’t have as much to show for your work.

What are some signs you need flywheels?

  • Things aren’t getting easier over time
  • It’s getting more difficult to generate results
  • You’re putting in a ton of hours but still barely getting by
  • You feel stuck working IN your business instead of ON it
  • You’re drowning in busywork and not sure how to get free
  • You feel reactive in your business (always putting out fires)
  • You’re guessing at the right things to work on to make a difference
  • You long for the days when business used to be fun (now it feels like a job)
  • You have a growing suspicion burnout is in your future (and maybe you already are)
  • You’re making the same amount of money this year as you did last year (and even the year or two before)

Does any of this sound familiar?

The reason I’m so passionate about flywheels, and why I’ve spent the past couple of years obsessing about them, is because flywheels help make business fun again.

If things aren’t getting easier, and you’re not producing more results and growing faster than you were before, it’s time to take a look at your systems.

Streamline your processes & produce compound results

Creator Flywheels are your business’s operating system. And when you get those flywheels dialed in, it’s like magic. They streamline your processes so everything flows seamlessly, allowing you to focus on what truly matters: growing your business.

Instead of linear SOPs, flywheels are designed to give you leverage and produce compound results on each rotation. Instead of something like a hand pump, where you only get results when you put in effort, a flywheel takes less effort over time while increasing results.

Imagine it getting:

  • Easier to make sales
  • Easier to grow your newsletter subscribers
  • Easier to get invited to speak or get interviewed on a podcast

Your reputation increases, you have more opportunities, and all of this comes with working less and having more time.

And here’s the good news:

You’re a lot closer to the future you want than you realize

You already have all of the pieces you need to construct the flywheels your business requires; they’re just not connected to each other. They’re not optimized to flow smoothly into one another, and they’re not engineered to give you leverage and produce compound results on each rotation.

That’s where the Creator Flywheels course and community comes in.

While it’s simple to describe the concept of a flywheel, there’s more to it than arranging linear steps in a circle.

  • How do you know if it’s producing results?
  • How do you connect multiple flywheels together?
  • How do you know whether your flywheel is set up correctly?
  • Which flywheel should you build first (and hint: it’s going to be different for everybody)?

There are so many places you can get stuck.

I knew this had to go beyond a blog post, and I knew this needed to be a course.

But I found that teaching you the principles, and giving you the resources and worksheets, often isn’t enough to make sure you get results.

I knew I needed to give you additional support in the form of coaching, community, and access to my team.

I want to make sure you ACTUALLY get results

I’m sure you’ve heard of people buying a course and not really going through it, or maybe finishing but never actually getting around to applying what they’ve learned.

That’s not what I want for you.

This coaching program is not a hands-off thing for me. It’s not a Facebook group where you have the blind leading the blind.

I’m there personally working with you. You also get access to my concierge flywheel team. As long as you commit to showing up and letting us help you, we’re going to make sure you get results.

I mentioned that next year, I’m launching this coaching membership at $8,000/yr. But on November 20th, I’m opening a limited number of Founding Member spots who will be grandfathered in at $5,000/yr.

There will also an option to get access to the course, along with 2 months of community and group coaching access, for $3,000 (one-time, non-recurring).

I personalized this edition of my weekly newsletter email to give you even more information on the Creator Flywheels Community & Group Coaching program since you mentioned you were interested.

I’ll continue to keep you posted and send you the new video overview we have in the coming days.

If there’s anything you’re wondering about the program (including if it’s a good fit for you), feel free to reply to this email with any questions you have.

Let me know about your situation. I’m listening.


video preview

PODCAST

How To Make $100,000+ With 0 Employees (Full Guide)

This was a really fun episode. Josh Kaufman joins me to share how he runs a one-person business that would have needed 20 employees not long ago.

Josh shares his insights on leveraging AI and smart systems to accomplish the work of an entire team while maintaining work-life balance.

Learn how to:

  • Use AI to free up time
  • Maximize your creative output
  • Build systems that scale without hiring anyone

Watch or listen to episode »

KIT FEATURE

Lots of quality of life updates in Kit

Our team has been shipping a ton of nice little features lately to make your experience using Kit even more enjoyable.

  • One-click undo
  • Expanded color palettes
  • New kit.com pages for everyone (example: nathan.kit.com)
  • Emoji keyboard shortcuts
  • Duplicate snippets
  • And more!

View all of the updates »

EVENT

Creator Days at Kit Studios

Are you in Boise, Idaho or plan to be next month?

We’re hosting “Creator Days” at Kit Studios on Thursday, November 21st from 4–6pm MT.

It’s a new monthly meetup with an opportunity to connect with other local creators as well as test out our studios.

Anyone is welcome to attend (Kit customer or not), so bring a friend.

Looking forward to hosting more of these are we open more Kit Studios locations across the country.

Learn more and RSVP »

Have a great week!

—Nathan

Nathan Barry

I'm a designer who turned into a writer who turned into a startup CEO. My mission is to help creators earn a living. Subscribe for essays on building an audience and earning a living as a creator.

Read more from Nathan Barry

Hey Reader, I just published a new essay called The Audience Shortcut that explores how the right people paying attention changes everything. But there's something I see holding back most skilled professionals from building an audience. It's what I call the credibility gap. You know that feeling when someone asks what you do, and you stumble through an explanation? Or when you want to create content but worry people will think, "Who are you to talk about this?" That's the credibility gap in...

Hey Reader, I’m excited to share something I’ve been working on for over a year: My new essay, The Audience Shortcut: How the Right People Paying Attention Changes Everything. This is the core idea behind how I went from a string of failed startups to building a $45M/year company with no outside funding. It’s not about going viral or gaining millions of followers. It’s about getting the right people to pay attention—and how that changes everything. In this essay, I share the exact framework I...

Dan Martell's Scaling Credo

Hey Reader, There are 50 things you do in a given week, but what are the 5 that actually matter? Most creators I know are drowning in their own to-do lists. They're posting on seven different platforms, running three different courses, testing five marketing channels, and wondering why nothing seems to gain real traction. The harsh reality is that 80% of what we do doesn't move the needle. We're busy being busy, but we're not building the business we actually want. The antidote to this chaos...